1.    Privacy:   Privacy is a very interesting issues due to the fact that it has changed greatly over the years. When DoubleClick bought Abacus in the 90’s there was great debate over bringing together offline and online data for the purpose of ad targeting. Ultimately, it was agreed to keep the businesses separate. However, Double Click could not even really use that data or fuse it together in a coherent way since real time ad targeting would not become possible until 7-8 years later.... read more