How the SaaS valuation calculator works
The model starts from a base multiple and adjusts for growth, margin, churn and concentration, bounded between 1x and 8x ARR.
These coefficients are a teaching model, not market data.
How to read the result
- Use the output to understand which levers matter, then compare against sourced transactions.
Questions
Are these real market multiples?
No. The model is illustrative. See the SaaS multiples guide for how to find sourced data.
Educational content, not advice. Bootstrapper.com publishes general information for education. It is not legal, tax, accounting, lending or investment advice and does not consider your circumstances. Calculator outputs are illustrative estimates. Rules, rates and programs change; confirm details with qualified professionals before making decisions.
Formulas are simplified and tested in an open test suite. Spotted an error? Email [email protected].

